Commonwealth, with support from the Nasdaq Foundation, launched a national research program and pilot in partnership with three leading financial platforms (Ellevest, Public, and Stash) to gain insight into the ways in which the development of an investor identity can act as a foundational enabler for beginner investors to overcome initial feelings of doubt, discomfort, or of not belonging—and fully take advantage of the wealth-building opportunities afforded by retail investing. 

This research aims to shift the investing ecosystem in a more inclusive direction by equipping platforms and fintechs with the tools and understanding they need to encourage the development of investor identity for this demographic, reducing barriers to participation in this critical wealth-building pathway.