Prize-Linked Savings in Credit Unions: 2018
Commonwealth
Categories: GamificationPrize-Linked Savings
In 2018, Prize-Linked Savings (PLS) products continued to expand and reach more people. All of the PLS products highlighted in this piece saw growth, from the flagship Save to Win (STW) product to the new products from 2018; Lucky Lagniappe, Savers Sweepstakes, and Del-One. The number of states with PLS products grew to 17, the number of credit unions offering PLS products jumped to 202, and the number of consumers with access to PLS products increased o over 4.7MM.