Preparing for Care
Financial Insights for Future Caregivers, Employers & Providers
Unpaid elder caregiving is a growing reality for millions of American households, yet many people step into caregiving roles without the financial preparation or support they need. Preparing for Care: Financial Insights for Future Caregivers, Employers & Providers examines how caregiving affects financial stability—particularly for individuals earning LMI—and why preparation must begin earlier, before caregiving responsibilities intensify.
Drawing on survey data, interviews, and behavioral research, the report highlights the financial, emotional, and workplace impacts of caregiving and identifies key gaps in how employers, financial service providers, and other organizations currently support future caregivers. It offers practical insights into how products, benefits, and communications can be designed to be more relevant, motivating, and equitable for those likely to take on caregiving roles in the future.
This report is intended as a tool for employers and financial service providers seeking to strengthen financial readiness, promote workforce stability, and advance financial equity for future caregivers.
The generous support of The Prudential Foundation made this work possible. All results, interpretations, and conclusions expressed are those of the authors alone and do not necessarily represent the views of Prudential Financial or The Prudential Foundation.