Today, 30% of people in the U.S. participate in some form of public assistance program. However, many more are eligible but do not successfully enroll, often due to the difficulty of navigating complicated administrative barriers in which alignment between eligibility and changing individual financial situations make it difficult to know what support one can receive or how to apply. Navigating this patchwork leaves gaps for individuals and missed opportunities for institutions to support the financial health of their customers.

This case study provides a more complete overview of the importance of public benefits as an avenue for improving financial health for households living on LMI, and the opportunity for AI to facilitate access to these benefits. 

Starlight provides an embedded platform that allows financial institutions to support their customers’ financial health by unlocking access to public benefits they may be eligible for. This service demonstrates how leveraging AI and technology can enable financial institutions to provide proactive, personalized financial services that resonate deeply with populations living on LMI. Starlight is able to scan hundreds of public benefit programs that can provide them with the financial assistance they need and match them to the most relevant and timely ones. Not only does this facilitate more effective customer engagement at scale through more nuanced and contextually aware solutions, but it also helps financial institutions grow customer lifetime value and gain customer loyalty and trust.