Can Games Build Financial Capability?

Can Games Build Financial Capability?

This report explores D2D's current thinking about how casual financial literacy video games can lead to improvements in financial capability. With a foreword by Peter Tufano, Chairman of D2D Fund and the Peter Moores Dean, University of Oxford's Sa

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Key Takeaway

While most people understand the importance of financial capability, the challenge is motivating them to show up and get started. By making finance fun and engaging, people of all ages are more likely to seek new information and start new habits.

Key Learnings

  • By transforming learning into a friendly competition, participants push each other to work harder and learn more without even realizing it.

  • When considering where to test a product, it’s important to consider who the target demographic is and where that population is most easily accessible.

  • By having the game prompt real-world actions, the game world because more intimately connected to the real world, allowing for more effective behavior change.

Key Findings

  • Many players enjoyed turning the games into a competition with their friends, co-workers, and families.

  • Across multiple case studies, Financial Entertainment was popular among low- to- middle-class participants, who had disproportionately higher rates of participation.

  • Among Staples employees who played a corporate-branded game, action-taking increased when it was tied into the game directly (i.e., with links, forms, etc.)


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