Cali Apodaca

Senior Marketing Manager

Cali Apodaca is a Senior Marketing Manager at Commonwealth. In this role, she leads marketing strategy for multiple programs, developing compelling content and strategic messaging that advances the organization’s mission.

Cali brings over 12 years of marketing leadership experience across financial services, real estate, consulting, and nonprofit sectors. Before joining Commonwealth, she was Head of Marketing at Ayming, where she built the company’s U.S. market presence. She’s also led brand development, strategic communications, and cross-functional initiatives at DC Partners, Hines, and Trees of Hope.

A Houston native and University of Houston-Downtown graduate (summa cum laude), Cali lives in Spring, Texas with her family.