Rules of Thumb are simple, actionable messages that can guide and simplify decision-making and action taking.
Making decisions is hard and financial decisions are often stressful. Rules of Thumb, like “pay yourself first,” can help. Such rules are designed to encourage good decisions by making them simple. They are meant to have broad application and be true in most situations. There are always exceptions—if you are allergic to apples, an apple a day will not keep you healthy—so thoughtful design is essential when crafting Rules of Thumb.
Commonwealth, working in collaboration with The Urban Institute, found that Rules of Thumb can be applied effectively to reducing revolving credit card debt.
We believe that Rules of Thumb can be used to build financial security and opportunity.