Gamification provides a way to turn tasks into fun and engaging activities that lead to real world action.
From puzzles to team sports to video games, people like games. By applying game mechanics to traditionally mundane or stressful activities, they can be made more fun and therefore engaging. They can also lead to real world action taking and behavior change. It’s been done for fitness, with friends competing for steps on Fitbit, or walking miles with Pokémon Go. We work to apply these concepts to financial challenges.
Game elements can foster friendly competition and present the promise of rewards. They can track progress towards goals. We have applied these game mechanics to build financial capability, change savings behavior, and build high school students' understanding of options to finance higher education.