This paper reports on the outstanding results of the Save to Win Pilot- 2009. The results of this unique demonstration confirm our growing conviction that a well designed and implemented prize-linked savings product will appeal to consumers and generate new savings.
Gamification, Prize-Linked Savings
Save to Win 2009
This paper reports on the outstanding results of the Save to Win Pilot- 2009. The results of this unique demonstration confirm our growing conviction that a well designed and implemented prize-linked savings product will appeal to consumers and generate new savings.