WINcentive Survey Results

WINcentive Survey Results

This report is a summary of results from a Commonwealth survey of WINcentive account holders. The survey aims to understand who holds WINcentive accounts, what types of savers they are, and how WINcentive affects their impressions of credit unions. 

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Key Takeaway

WINcentive appealed to financially vulnerable account holders.

Key Learnings

  • The fun and engaging nature of Prize-Linked Savings helps it reach those who need it most.

  • Prize-Linked Savings brings in new customers who will continue to engage with their financial institution.

Key Findings

  • Most WINcentive account holders are financially vulnerable.

  • Over half of account holders would be interested in other products from their credit union


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