The State of Prize-Linked Savings

The State of Prize-Linked Savings

Prize-linked savings (PLS) is a proven, innovative, and engaging approach in which savers can earn chances to win prizes by making savings deposits. Commonwealth has been the leading voice for advancing the concept of PLS in the United States for over a decade. During that time, PLS has expanded in its reach and impact across products and geographies. There are more opportunities for PLS to continue to grow participation, drive business value for institutions, and help financially vulnerable people build savings, which is a critical step on the path to financial security. This brief describes the state of the PLS market today and highlights opportunities for continued growth and innovation.

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