Inspired by innovations in the field of health and fitness, SavingsQuest is a gamified savings app based on the principle that every contribution to a savings product, no matter how small, counts. D2D conducted a pilot of the app with consumers who used a prepaid card with an embedded savings pocket called the Rainy Day Reserve (RDR). The pilot showed positive outcomes, including that SavingsQuest users engaged more with their RDR accounts than non-users, resulting in increased savings.
Not only did SavingsQuest users enjoy the tool, but the quantitative data suggests that it may have made a tangible financial impact during the short pilot period. From beta testing in late 2014 through the launch in February 2015, SavingsQuest has shown that consumers will engage with game mechanics to help build savings.