Ramp It Up: Gamifying College Financial Readiness

Ramp It Up: Gamifying College Financial Readiness

In October 2015, the US Department of Treasury awarded Commonwealth a Financial Empowerment Innovation Fund contract to create an effective gamified mobile app that provides high school students with information about financial choices related to college, and study its effects on students who use it. The gamified app focuses on five topics: college finances, financial aid, debt, return on investment, and financial readiness in general. The contract also asked Commonwealth to provide insights on the process for designing an effective gamified app and on how to best reach, influence, and spur action among LMI high school students. This report provides a description of the development of Ramp It Up (RIU), a gamified app designed to improve college financial readiness, and shares insights on how others can design and distribute gamified apps.

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