Prize-Linked Savings in Credit Unions: 2017

Commonwealth
Categories: GamificationPrize-Linked Savings

In 2017, Prize-Linked Savings (PLS) products continued to expand and reach more people. All three of the PLS products highlighted in this piece saw growth, from the flagship Save to Win (STW) product to the two new products from 2016, WINcentive Savings Accounts (WSA) from the Minnesota Credit Union and Lucky Savers (LS) based in New York. The number of states with PLS products grew to 13, the number of credit unions offering PLS products jumped to 165, and the number of consumers with access to PLS products increased by five hundred thousand, reaching 3.8MM by year’s end. Learn more about the success of PLS in 2017.