Consumer Engagement: Helping People Want What They Need

Consumer Engagement: Helping People Want What They Need

In partnership with the Asset Funders Network (AFN), Commonwealth wrote this brief to explain the importance of consumer-centric design. The brief includes an actionable framework and examples of how it can be implemented to create a product that consumers want to use.

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Key Takeaway

It’s not enough to build a good product – it also needs to be designed for the consumer.

Key Learnings

  • Involving the consumer from the start, and thinking about them through product design, will result in a better finished product.

  • Thinking outside the box is essential for solving problems that have previously lacked a practical solution.

Key Findings

  • Responding to consumer demand is easier and more effective than fabricating a demand to serve.

  • Exploring unorthodox ideas may result in a unique product that fills a need which has never been satisfied before.

  • Not all current tools are perfect; it is possible to modify them, rather than creating entirely new products.


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