Consumer Insights unleash the ingenuity and wisdom of financially vulnerable Americans to build financially security.
At Commonwealth, we believe solutions to financial vulnerability emerge from listening to and co-creating with Americans who live with financial vulnerability on a daily basis.
Many of the most successful companies use a customer-centric approach to design, where products and services are designed to meet the needs, wants, and limitations of users. We know that when an experience is well designed, it will integrate into the users’ natural process and will address key pain points. Well-designed experiences require taking the time to understand people and what they are trying to achieve; examining our assumptions to be mindful of any bias; and testing thoroughly with them.
Commonwealth has a long history of listening to people.We are now applying 21st century research tools, such as digital user communities and social media listening and engagement, to effectively unleash the ingenuity and wisdom of financially vulnerable Americans to authentically co-create inspired solutions.