Staples and Farm Blitz: The First Ever Financial Wellness at Work Video Game

Commonwealth
Categories: Gamification

Financial wellness at work programs are gaining popularity amid growing evidence that financial stress is a significant distraction in the workplace. Recognizing that such programs are most effective when they are offered through a medium with which employees feel comfortable, D2D developed the first ever financial wellness at work video game. “Staples Farm Blitz” utilizes Financial Entertainment to reduce the stress associated with financial education, maximize engagement among employees, and bypass challenges to implementation and effectiveness that discourage employers from offering financial wellness programs.

“Growing evidence demonstrates that financial stress is a significant distraction at work and leads to absenteeism and reduced productivity, and employers are increasingly concerned about the effects of financial stress on their workers.”

“The video game platform, as opposed to the traditional and often formulaic financial education model, offers novelty and fun for its users.”

  • An effective financial education program needs to be engaging and accessible, making people want to participate.
  • It’s important to make sure that employees feel comfortable with whatever channel a financial education program is done in.
  • Traditional financial education programming is typically ineffective for low- and- middle-income individuals.
  • Some employees may feel uncomfortable discussing personal matters, such as finance, even if doing so could benefit them.