Savers Win at Tax Time: Testing Digital Strategies to Promote Tax Time Saving

Savers Win at Tax Time: Testing Digital Strategies to Promote Tax Time Saving

Commonwealth and EARN tested a pledge and prize campaign to promote tax-time saving among the digital community of low-income people on EARN’s SaverLife platform. Our goals were to better understand the behavior of financially vulnerable people at tax time, explore strategies to drive tax time action-taking in the context of a digital savings platform, and identify scalable lessons for measuring and rewarding tax time saving at scale. This brief looks at the process and what we learned.

Download Savers Win at Tax Time: Testing Digital Strategies to Promote Tax Time Saving
 
Challenges

Related Challenge

Solutions

Related Solutions