Prize-linked Savings: Scaling Savings on Prepaid Cards

Prize-linked Savings: Scaling Savings on Prepaid Cards

With unbanked households experiencing the highest growth rate in prepaid card use, innovation in the prepaid industry has real potential to help financially vulnerable Americans. D2D is collaborating with prepaid card providers to build scalable, creative solutions to engage low- to moderate-income consumers and encourage the building of financial capability through savings. This Innovation Blueprint highlights D2D's efforts to link a prepaid card with prize-linked savings and spotlights a pilot conducted with Advent Financial Services "Get (It), Keep (It)" Campaign.

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