Playing the Savings Game: A Prize-Linked Savings Report

This report shows how, in just three years, prize-linked savings (PLS) products in Michigan & Nebraska credit unions have accumulated over $40 million in savings. PLS leverages behavioral principles to invigorate saving, a traditionally difficult and mundane activity, by rewarding consumers with…

Emergency Gift Cards: Commoditizing Savings with Prepaid Cards

D2D Fund has designed an emergency gift card to test a new way of reaching consumers with a short-term savings product by incorporating the following insights: a) consumers like to gift savings to their loved ones and as seen with paper savings bonds, like the tangibility of savings b) the need to m…

Product Innovation to Help LMI Consumers

With little reseach on financial tools to help households prepare for financial emergencies, Doorways to Dreams Fund designed a survey to understand LMI consumers perceptions of and experiences with emergencies and their insights into product design features that will help them cope. This paper deta…

Prize-Linked Savings And Financially Vulnerable Americans

Prize-linked savings (PLS) products hold great promise as a tool for improving savings outcomes for financially vulnerable Americans. In early 2011, Doorways to Dreams (D2D) Fund commissioned a panel survey of low-to-moderate income (LMI) households in five states. The objectives of this survey were…

Save to Win 2009

This paper reports on the outstanding results of the Save to Win Pilot- 2009. The results of this unique demonstration confirm our growing conviction that a well designed and implemented prize-linked savings product will appeal to consumers and generate new savings.

Returning America to Thrift

The failure of most Americans to save adequately has profound national implications. Perhaps of greatest concern is the impact inadequate savings will have on lower income households. Families with little or no savings to protect them in case of health problems or job loss, or to invest in an educat…

A Picture in Your Mind’s Eye: How LMI Individuals See Money and Savings

We began the process of applying the ZMET research within the financial services industry, starting with credit unions. Over the summer and fall of 2007, we completed a review of credit union imagery and messaging related to savings account promotions. Our final sample includes 107 images from …