Emergency Gift Cards: Commoditizing Savings with Prepaid Cards

Emergency Gift Cards: Commoditizing Savings with Prepaid Cards

D2D Fund has designed an emergency gift card to test a new way of reaching consumers with a short-term savings product by incorporating the following insights: a) consumers like to gift savings to their loved ones and as seen with paper savings bonds, like the tangibility of savings b) the need to meet a consumer where they are to influence behavior and c) savings can be commoditized and consumers are willing to pay for it.

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