Converting opportunity to impact was the central challenge for the Doorways to Dreams (D2D) Fund and the Savings Bond Working Group (SBWG) as we entered tax season 2011. The result was the Bonds Make it Easy national social marketing campaign, which aims to build awareness and use of the tax time savings bond policy first announced by President Obama in late 2009. The campaign is the opening salvo in a ten year effort to help one million tax filers invest a portion of the refunds each year. Preliminary data show the campaign is on track to achieve its 2011 goal of 50,000 taxpayers saving in U.S. Savings Bonds at tax time. As of late April, nearly 45,000 people have generated $11 million in savings.